Yet many loved it when it arrived. A product can find a market, even when a market hasn’t asked for that product. A strong brand for one segment can become an unexpected alternative for a completely different segment. It’s about knowing how to look & listen.
Do you want to understand your European market? Get the best local perspectives from researchers in each individual country. Combine these insights in one high quality report. Discuss the impact and potential for your organisation. We bring all perspectives together in one well-coordinated kaleidoscope.
You can ask people to share how they feel and act using standardised questionnaires. But can you trust that? How do you include people’s ‘System 1’ or ‘fast intuitive brain’ in your usage & attitude research, in customer relations conversations and customer journey mapping? Let us show you how to look through the eyes of your target group.
You want to influence your customer’s behaviour? It starts with knowing assumptions in your target group. We’ll help you learn a lot by exploring and testing. In the Empathy stages of Design Thinking. A combination of observing, projecting and asking. So we can tell you which buttons to push. How to nudge your customers your way.
Influencing behaviour, using a new perspective
Armour Brown offers perspective
Influencing behaviour, using a new perspective
Armour Brown offers perspective
‘Ine’s report was a concise summary with conclusions and recommendations that actually made sense. Where others sometimes deliver resuls, she provided insight.’ Manager business-to-business market, life insurance
‘I’ve only ever sent flowers for business reasons twice. And on both occasions it was to you. I wish more people worked like you.’ British client after a challenging project
‘Today I saw many more options for the future. I’ve developed a much better understanding of what direction we should take.’ Participant in a LEGO Serious Play workshop
‘Well done for staying on top of the process and making us laugh a lot as well. Structure and lightness.’ Manager of an industrial team, about a strategy workshop
‘After the study we managed to focus our efforts on the things our clients noticed most. If was a relief to know rather than guess.’ Software company after a study into won & lost clients
