One day I received the following compliment.
A communications manager said: ‘I now feel more confident making a choice, because I know my clients better. This helps my company develop, as well as myself.’
Connecting the dots
As a marketing or communications sepcialist, you want to see a clear path ahead. What to expect from which customer segments? How to address and convince them? In short, you want to connect the dots. Especially when you think there aren’t any dots at all. Or worse: too many dots and no logic to connect them.
I challenge people to let go of the usual thoughts and ideas, to wear someone else’s glasses. I like to demonstrate how a market offers potential to a company in a way the company didn’t see before. Not simply by telling them, but by showing it.
I always aim for the future and new plans, and highlight existing things that go well. In addition, I help companies think and communicate about sustainability issues and the way to nudge their clients into a behavioural change.
It’s a bonus when I manage to surprise my clients with the added insights.
Specific areas of interest
If you work on one of the categories below, you can be sure our team can deliver you insights beyond plain listening to customers. Many of our projects focus on
culture, leisure & entertainment
Armour Brown is part of a network of experts within the Netherlands and Europe. People and companies who master their trade and moreover who are a pleasure to work with. Reliable, knowledgeable, clear about what’s possible and what will require extra effort or remains out of reach. If Armour Brown cannot help personally, chances are we know someone who can.
We’ve collected insights for the benefit of the following organsiations. We did this either as a team of (European) researchers, communications specialists, advertising agencies or independently.
Achmea, BP, Coca Cola, Dentaid, DSM, Google, Huone, Liberty Global, Nationale-Nederlanden, Pickwick, Utrecht Council, Ziggo and a variety of schools, estate agents, motorcycle, car and truck manufacturers, a supplier to Albert Heijn and a large American television and entertainment company.
Increasingly we work for organisations in the technology region Brainport Eindhoven, where we are located. This is at 1.5 hours from Amsterdam and 1.5 hours from Brussels.
What happened before
Prior to setting up Armour Brown Market Research in 2014, Ine managed a qualitative team at Blauw Research in Rotterdam and worked for communications, learning & development agencies in Amsterdam and Guildford (UK).
For more information see LinkedIn.
Feel free to get in touch for a brainstorm on your marcomms or product development issues
We’re available via firstname.lastname@example.org, or telephone +31646096294.