Here’s a brief overview of methods we use.
Qualitative research:
Depth interviews
Group discussions / focus groups
Bulletin boards (via web or app, self-ethnography)
Live online focus groups
We also coordinate research throughout Europe.
Quantitative research:
Via our partners. We can help put together a good briefing.
Experts carry out the study.
Call us for issues such as:
Concept tests (new product / format / portal / service)
Communication tests (commercials, advertents, branded content, off- and online content)
Customer relation studies
Competitor analysis
Customer journey mapping
Segmentation research (persona development)
Positioning studies
Insight generation
Usability tests (UX)
Employee satisfaction research
Business-to-business, transport, technology, leisure and employment.
These five areas are often subject of studies done by Armour Brown.
Armour Brown research findings have been used by organisation such as:
Deloitte
DSM
Vodafone
Mercedes-Benz
BP
Nationale-Nederlanden – insurances
Oasen – water company
Nuon Vattenfall – energy
Luxor – the Rotterdam theatres
Het Concertgebouw – the Amsterdam concert hall.