Here’s a brief overview of methods we use. Qualitative research: Depth interviews Group discussions / focus groups Bulletin boards (via web or app, self-ethnography) Live online focus groups We also coordinate research throughout Europe.   Quantitative research: Via our partners…. Lees meer »

Call us for issues such as: Concept tests (new product / format / portal / service) Communication tests (commercials, advertents, branded content, off- and online content) Customer relation studies Competitor analysis Customer journey mapping Segmentation research (persona development) Positioning studies… Lees meer »

Business-to-business, transport, technology, leisure and employment. These five areas are often subject of studies done by Armour Brown. Armour Brown research findings have been used by organisation such as: Deloitte DSM Google Vodafone Mercedes-Benz BP Nationale-Nederlanden – insurances Oasen –… Lees meer »